Warburtons has launched a new range of premium sweet treats under the name Ellie Warburtons Cakes – available exclusively from pop-up shops in Skipton and Harrogate in Yorkshire.
This new brand builds on the family businesses 145-year heritage of producing bakery products and offers eight flavours of sweet cakes including Cookie Dough with Caramel Slice and zesty Lemon with Blackberry Compote.
The premium cakes are being launched initially on a trial basis.
Both pop-ups will be open throughout the summer and will be followed by a national launch in June where consumers will be able to order the cakes online for delivery direct to their home.
Jonathan Warburton, Chairman of Warburtons, said: “We are thrilled to introduce the Ellie Warburtons range of deliciously indulgent cakes. This is an exciting new venture for our family business, and we are taking very much an entrepreneurial approach to how build the brand while bringing with us the core of Warburtons ethos – quality and taste.
“I hope that a slice of Ellie Warburtons will become a firm favourite with families up and down the country – my slice of choice is the Espresso Brownie!”