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KIND Healthy Snacks (KIND) has announced its continued efforts to help address the inequality and inequity facing Black, Indigenous, People of Colour communities across areas of racial justice, education, food and health and representation.

In partnership with the National Collaborative for Health Equity (NCHE), an organisation striving for racial justice to create a more equitable society for all Americans, KIND is committed to taking new actions across the following areas:

  • Racial Justice: The KIND Foundation is donating $100,000 USD to racial justice organizations, such as NAACP Legal Defense Fund and Equal Justice Initiative.
  • Education: Adopting two historically Black colleges and universities, Florida A&M and North Carolina A&T State Universities, to help further support and provide opportunities for tomorrow’s changemakers. Through this adoption programme, KIND has committed to fund over $100,000 USD in student scholarships and create a program that offers students opportunities to earn internships, participate in career coaching, and network with industry leaders.
  • Food and Health: Releasing its second-annual KIND EQUALITY bar in support of the next generation of changemakers. KIND will also be donating one million of its bars to food insecure communities with NCHE’s assistance and has made a donation of $25,000 USD to support NCHE leaders addressing food security and injustice in local communities.
  • Representation: Adjusting its KIND Kids™ packaging to be more inclusive and reflect America’s diversity.

“People of Colour have been disproportionally exposed to long-standing inequalities rampant across our healthcare system, economy, and society,” says Daniel Lubetzky, KIND’s Founder and Executive Chairman.

“Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice and taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact.”

Photo by: KIND Snacks

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