Capol group has launched a new website to provide a unique customer experience for its patented natural colours product range.

It comes with a fresh new brand design for its growing natural pigments line marketed under the VIVAPIGMENTS® trademark.

In recent years, the Capol group has welcomed VIVAPIGMENTS® natural colour technology into its product portfolio, expanding its solution offerings for confectionery clients – and servicing the global demand for high-performing natural colours within the food and beverage industry.

Visitors of the new website can look forward to colourful application examples, an inspirational blog and information about the latest additions to the colour portfolio, such as a wide array of natural colour dispersions that “bring ease of use for formulation work and specific manufacturing processes”.

Ann-Christin Meier, Capol Marketing Manager, commented: “By launching a dedicated website for our colour technology, we intend to bring inspiration to product developers by exploring the unique advantages of VIVAPIGMENTS® for their food colour applications.

“These encapsulated natural colour pigments excel in many applications. They thrive when dispersed in fat-based matrices and are also perfectly suited for plating applications. Where traditional water- and oil-soluble natural colours cannot achieve desired results, VIVAPIGMENTS® have unique properties that can help developers obtain bright and stable colours.”

You can access the new website at: