Artisanal crisp producer Fairfields Farm has partnered with East Anglian chocolatier TEMPRD Chocolate to launch a limited-edition Easter product combining chocolate and potato crisps.
The collaboration brings together TEMPRD’s hand-poured milk chocolate and Fairfields Farm’s Lightly Sea Salted potato crisps, creating chocolate Easter egg pieces filled with crisp fragments. The product will be available in East of England Co-op stores during March, as well as online via the Fairfields Farm and TEMPRD websites from 4 March.
The launch brings together two food producers based in East Anglia and introduces a seasonal product built around the contrast between sweet chocolate and salty crisps.
Tash Jones, commercial director at Fairfields Farm, said the collaboration grew out of an existing relationship between the two businesses. “This launch falls firmly into the ‘so wrong it’s right’ category,” she said. “We’ve known the team at TEMPRD for a while and love their playful approach to chocolate. When the idea first came about they were the natural partners for us.”
Colin Anthony, sales director at TEMPRD, said Easter remains one of the brand’s busiest trading periods. “By combining our milk chocolate with Fairfields Farm’s Lightly Sea Salted crisps, we’ve created a treat that surprises and delights with every bite,” he said.
The limited-edition product will be sold online as a £15 bundle including four 150g bags of crisps, while individual chocolate egg piece boxes will be available from TEMPRD for £8.50.
