Ferrero UK has launched a new hazelnut and milk chocolate biscuit bar, Duplo.

It features two layers of crispy wafer, sandwiched between a hazelnut centre and coated in delicious milk chocolate. At 100 kcals each and individually wrapped, Duplo is described as a delicious on-the-go treat for any time of the day.

Already available in Germany, and a best seller since its launch in 1964, Duplo is one of Ferrero’s more premium options compared to its existing portfolio.

Levi Boorer, Customer Development Director at Ferrero, said: “The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch.

“The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week. Duplo is perfect for when shoppers wanting to enjoy the treat at home or on-the-go.”

The new UK product is available in a variety of pack formats across supermarkets now, and to help drive awareness of the launch Ferrero is running a multi-media campaign spanning print and digital media. In addition to this, POS units are also available for retailers that wish to create some in-store theatre and excitement around the launch.