olam food ingredients (ofi) has launched new brand to underline its proposition for bakery and snack customers
Then new brand identity taps into themes and colours which reflect ofi’s ability to drive innovation in all areas of its business to deliver more growth and impact for customers.
Brought to life in ofi’s recent ad and dedicated website, the brand is more than just a new look. It further underlines ofi’s ‘thrust and focus’ as it shakes up the market with fresh thinking and ingredients that help food and beverage companies meet the growing consumer demand for natural, healthy, and sustainably sourced cocoa, coffee, dairy, nuts, and spices products.
Shekhar, CEO of ofi, said: “The new ofi brand carries the strong origination and supply chain heritage of Olam but equally signals our exciting aspirations for the future. It conveys the distinct and accelerated changes being made in the business to continuously improve and deliver a differentiated customer value proposition.
“We are innovating across all areas of our business, right from plant to palate. Ongoing investments in application development and R&D expertise will unleash the full natural potential of our highly complementary portfolio to deliver further value-added ingredients and solutions for our customers.”
Commenting on the brand development, Ashok Krishen, Managing Director and Chief Executive Officer for ofi’s nuts business said: “With our extensive portfolio of nuts sourced by our teams at the heart of growing regions, or from our own orchards, coupled with our processing know-how, our new brand identity reflects how we can collaborate with our customers to help them meet ever-changing consumer needs. This is something that will resonate particularly strongly with snacking and bakery brands, who have had to navigate rapidly shifting tastes and an increased focus on health and wellness in recent years.
Discover much more about what ofi has to offer at ofi.com