The Ferrero Group has shared its latest updates on its commitment for 100% of packaging to be reusable, recyclable or compostable by 2025.

Ferrero’s latest sustainability update includes a range of new activities and collaborations including Ferrero becoming a member of the Ellen MacArthur Foundation – taking part in the New Plastics Economy (NPEC) Initiative, as well as a new alliance with 4evergreen.

Ferrero has joined a group of leading businesses from across the entire plastics value chain, all committed to a common vision of a circular economy for plastic, in which it never becomes waste or pollution. Becoming a participant organisation of the New Plastics Economy initiative marks an important step in Ferrero’s work towards making 100% of our packaging reusable, recyclable or compostable by 2025.

Ferrero will play an active role in New Plastics Economy Initiative, working on shared R&D and innovation projects including efforts to continue driving the transition to a circular economy for plastic.

Ferrero has also joined the 4evergreen alliance that aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. Through the 4evergreen alliance, Ferrero will engage and connect with industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.

Fabio Mora, Global Packaging Director of the Ferrero Group, said: “We are continuing to make good progress on our journey to make 100% of our packaging reusable, recyclable or compostable by 2025. I am very pleased to announce that Ferrero has become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy (NPEC) Initiative, where we are looking forward to working with the other participants to drive action and promote innovation.

“The alliance with 4evergreen is a further important step forward that underlines our commitment to working in collaboration with others and we look forward to sharing further updates on our progress soon.”

Levi Boorer, Customer Development Director at Ferrero UK, added: “We’re pleased with our latest progress in the UK. As one of the world’s leading confectionery companies, we’re committed to finding long-term sustainable solutions for packaging and playing our role in tackling this global issue as we know it is not a simple matter of being plastic or plastic free.

“Our products are delicate treats loved by millions of people nationwide every year, so it’s important that the packaging we use is carefully designed to maintain the freshness and quality of our products. Each product we make requires a specific packaging approach and a careful selection of materials with the dual aim of maintaining product quality and food safety while minimising the environmental carbon impact.”