The Ferrero Group has outlined how it is continuing to make progress on its 2025 packaging commitment.

As part of Ferrero’s pact to make 100% of its packaging reusable, recyclable or compostable by 2025, the company has announced new global partnerships with HolyGrail 2.0 and Consumer Goods Forum (CGF), as well as significant brand projects, including the introduction of a new thinner Kinder Bueno packaging material.

Ferrero’s sustainability mission has seen the group sign CGF’s Plastic Waste Coalition’s new Golden Design rules. This move will see the company further commit to assessing and redesigning the critical elements of packaging.

In addition, Ferrero has joined HolyGrail 2.0, facilitated by AIM – the European Brands Association – as associate partner, demonstrating its commitment to innovation in plastic packaging sorting and investing in pilot projects to improve current sorting technology gaps.

The project aims to prove the viability of digital watermarking technologies for accurate waste sorting, resulting in more efficient and higher-quality recycling.

Fabio Mora, Global Packaging Director of the Ferrero Group said: “In 2019, we committed to making all of our packaging reusable, recyclable or compostable by 2025 and I’m proud to see that we have already made some significant progress on our journey.

“Over the last few months, we partnered with over 85 companies on the digital watermarks project HolyGrail 2.0, a transformative programme testing how digital technology can enable better sorting and higher-quality recycling for packaging.”

Specifically, Ferrero recognises, with this pilot, the opportunity to put in place sorting for a dedicated stream of food packaging plastics that will, in turn, generate recycled materials to be reused in line with circular economy best practices.

The Ferrero packaging team, in close collaboration with leading edge upstream suppliers, have also developed a new thinner material, which delivers a thickness reduction of approximately 20% compared with standard films.

The new thinner material will be introduced on selected products, such as Kinder Bueno, starting from 2022 and will lead to an initial annual reduction of approximately 550 tonnes of materials, saving around 1,450 tons of CO2 compared to the previous packaging. 

Ferrero expects to deliver further environmental benefits as the new materials are rolled out to other projects over the coming years.

Mora added: “Additionally, we are proud to have signed the CGF’s new Golden Design rules as another commitment to assess and redesign the critical elements of packaging. The new thinner Kinder Bueno packaging material and paper-based Kinder bakery trial further demonstrate our ambition to accelerate sustainable innovation and to drive circular solutions. We look forward to sharing further updates on our progress soon.”

Over in Italy, Ferrero is piloting a new paper-based external packaging for its Kinder bakery range, including Kinder Délice and Kinder Brioss. The new packaging features an innovative method of wrapping Kinder Bakery products using paper film, suitable for recycling in the country’s paper stream. If successful, the paper packaging will be rolled out across the business’ entire portfolio of bakery products in the Italian market.