Salted Caramel Popcorn is the latest addition to the KitKat Chunky line up, featuring the brand’s classic wafer alongside a layer of salted caramel popcorn filling, all covered by milk chocolate.
The 42g limited edition bars will be available in a wide range of major UK retailers, including wholesale and convenience stores, from 2 August.
The launch will be supported with social media and out of home activation that will also include KitKat Chunky Milk and KitKat Chunky Peanut Butter.
Callum Smith, Assistant Brand Manager for KitKat said: “For 2021, we are thrilled to introduce KitKat Chunky Salted Caramel Popcorn. We think our newest Chunky is unlike anything else currently on the market, making it a fun and exciting proposition for shoppers to try. It not only delivers on taste and texture, but with its retro red and white striped packaging, it looks great too!”