Leading confectionery brand Fini is expanding its UK range with two new SKUs: Fini Mini Mochis Fruits and Fini Mini Mochis Berries, tapping into the growing demand for globally inspired sweets.
Mochi is increasingly popular with UK shoppers, with research showing 78% now purchase Asian-inspired bagged snacks, while online discussions around Asian sweet and savoury treats have grown 9% year-on-year. Fini’s new Mini Mochis are designed for both impulse and sharing occasions, offering chewy textures and bold, fruity flavours to help products stand out on shelf.
The launch follows Fini’s strong performance in wholesale, particularly with Parfetts, where the brand became the fastest-growing confectionery in the last 52 weeks, achieving 37% growth. Front-of-depot displays, in-depot sampling, and digital campaigns have all supported this success, creating a proven blueprint for wider UK rollout.
Steven Greaves, Managing Director UK and Ireland at Fini, commented:
“Mochi is no longer a niche trend – it’s firmly moving into the mainstream. Our research shows strong purchase intent and standout sensory appeal, which gave us real confidence in launching Mini Mochis Fruits and Mini Mochis Berries into the UK market. What’s been especially encouraging is how quickly the range has performed in wholesale so far. There’s clear demand for something different in confectionery, and mochi delivers on flavour, texture and excitement.”
Fini Mini Mochis Fruits and Mini Mochis Berries are now available through Parfetts, Unitas, Scotmid Co-op, and SPAR, with an RRP of £1.25.
