They might be small, but that hasn’t stopped Fudge Kitchen from pressing forward with their mission to minimise their environmental impact in everything they do. The artisan confectioners raised just over £1400 this Earth Day from sales of their limited-edition Millionaire Shortbread Fudge in their 6 shops around the country.
Each slice of Millionaire Shortbread Fudge is made using a toffee base which is blended with handmade dark caramel, chocolate buttons and gluten free shortbread biscuit, before being topped with crumbled gluten free shortbread.
Fudge Kitchen asked its customers to pay what they like per fudge slice, with 100% of proceeds going to support UK wildlife. The fudge makers partnered with Work For Good in 2021, a fundraising platform that enables businesses to easily donate to charities. Through the fundraising platform they can select charities that they want to fundraise and donate to, like Rewilding Britain.
Rewilding Britain is a country-wide organisation that focuses on the benefits of rewilding to people, nature, and climate. As stated by the organisation ‘Rewilding can help reverse species extinction, tackle climate change and improve our overall health and wellbeing’.
In 2022 Fudge Kitchen raised over £15,600 for charities around the world. This year they’ve set themselves an even more ambitious target and chosen causes that have a lasting impact in our local communities and national environment.
The confectionery producers pride themselves on their commitment to supporting local, regional and global charities that tackle pressing issues and provide help to those that need it most. In the last year Fudge Kitchen also raised money for the humanitarian crises in Ukraine and Pakistan, as well as UK-based food charity Fareshare.
In 2022 Fudge Kitchen launched another limited-edition fudge, with all proceeds going to Direct Relief – a humanitarian aid organisation working on the ground in Ukraine to provide urgent medical care & emergency response. Sales of their Lemon Meringue fudge, coloured yellow and blue in homage to the Ukrainian flag, raised just over £3k in one week.
Alongside their charity initiatives, Fudge Kitchen are trying their best to reduce their environmental impact across all areas of the business. A recent rebrand saw them switch to using beet sugar produced in Norfolk, redesigning their packaging to be either fully recyclable or compostable and committing to zero food and product waste throughout the business.
Fudge Kitchen shops can be found up and down the country in the beautiful and historic cities of Bath, Canterbury, York, Windsor, Cambridge & Edinburgh. Their products are also stocked by hundreds of independents including farm shops and cafes, as well as bigger department stores like John Lewis. What started out as a handful of fudge shops has developed into a thriving online and wholesale business, producing confectionery for some of the UK’s most prestigious hotels and retailers.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
