As part of its 2025 strategy to expand its global Taste & Wellbeing business, Givaudan has announced it has reached an agreement to acquire DDW, The Color House – a US-based natural colour firm.

The acquisition is expected to enable Givaudan to become a global leader in natural colours, enhancing its ability to create “feel good” food experiences through its portfolio of taste and sense solutions.

Headquartered in Louisville, Kentucky, USA, DDW is a leading privately-held company in the natural colour industry, with 12 manufacturing facilities around the world and 315 associates.

Founded in 1865, the company has developed a strong market position from its origins in the brewing industry through its market leading capabilities in caramel colours and for the last 20 years having a strong focus on natural colours for the food and beverage industry. 

Louie D’Amico, President of Taste & Wellbeing at Givaudan, said: “I am excited about the opportunity to bring together the strong heritage and capabilities of DDW in natural colours with Givaudan’s expanded portfolio, which is fully in line with our 2025 strategy.

“The combination of both companies will enable us to become a global leader in natural colours and strengthen our ability to create with our customers multi-sensorial food experiences consumers love. We look forward to welcoming the DDW employees to the Givaudan family.”