UK Protein brand, Grenade, has announced six million pounds worth of investment in sponsorships and brand experiences including Baller League and Tough Mudder.
As the official protein and snacks partner of Baller League, a new six a side football concept from Germany, Grenade will have full usage rights to season’s one and two, access to pitch-side product placement and an on-pitch activation, as well as talent access to bring Grenade fans even closer to the action.
Having kicked off from the 24th March, the new era of football blends teams of retired professionals, futsal players, free agents and released academy players with influential coaches. The multi-channel deal will see Grenade offer fans tickets as well as on site sampling to both players and spectators throughout the first two seasons. On match days the UK’s number one protein bar brand, will provide extensive social activity supporting the UK’s newest sport through exclusive interviews with players and all star coaches.
Grenade also announces a new partnership with endurance event series, Tough Mudder giving participants the ability to push their limits when they undertake the gruelling courses across the country this summer.
As the official nutrition bar and protein partner, Grenade will sample its bars, shakes and sports nutrition at multiple points across all UK events as well as taking over the legendary Blockness Monster obstacle, adding an extra boost of energy and fun to one of Tough Mudder’s most iconic challenges.
Joshua Guest, Lead Marketing Manager at Grenade commented: “We want to get even closer to fans and the sports they love in 2025 which is why we’re investing six million into two awesome brand partnerships. Teaming up with Baller League means we get the chance to reach a brand new audience and put our mark on a sport that is right at the start of its journey. While working with Tough Mudder demonstrates the versatility of our protein snacks to fuel whatever challenge you decide to take on. We’re looking forward to bringing Grenade fans closer to the action across our socials so stay tuned and get involved!”
Ben Peppi, Director of Partnerships, Baller League commented: “Baller League is all about competitive high performance and intensity on the pitch, so we’re excited to be working with a brand like Grenade as a Premium Partner for our inaugural season in the UK, who understand what it takes to be able to compete at the highest level.”
Participants of Tough Mudder this summer will benefit from two Grenade Bar stations strategically placed on the course, providing much-needed fuel to help them conquer the mud, sweat, and obstacles ahead. At the finish line, participants can expect even more Grenade products to aid recovery.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
