Award-winning, better-for-you confectionery brand, Peppersmith, expands its iconic pocket range with new Peppermint and Spearmint Plastic Free Gum, giving retailers more choice from one trusted brand.
The launch makes Peppersmith the only UK confectionery brand to offer retailers a plastic free gum option in addition to its original gum range. Many confectionery brands make this choice for their consumers, opting for one gum type over another. However, Peppersmith straddles both markets, offering retailers and consumers both gum formats, and ultimately, more choice than ever before.
The new addition to its gum range complements a complete range of sugar free mints and gum across multiple formats, including pocket packs, mighty pouches, mega pouches and premium travel tins.
Available in the brand’s iconic pocket pack, the new Plastic Free Gum features a distinctive new pack design that reflects its plastic free credentials while staying true to Peppersmith’s instantly recognisable brand heritage.
The new range has been developed for consumers actively seeking plastic free alternatives, while continuing to deliver the great taste and natural flavours that have made Peppersmith a favourite with consumers for over 15 years. Still sweetened with 100% xylitol, still made with British grown Black Mitcham peppermint oil and still approved by the Oral Health Foundation – just now available to enjoy in more ways than ever before.
Kevin Grant, Managing Director and Master of Mint at Peppersmith, said: “Consumers increasingly want choice. Some are looking specifically for plastic free gum, while others will continue to enjoy our existing gum. Rather than asking retailers and shoppers to choose between them, we’re giving them both.
“This launch strengthens the Peppersmith proposition, broadens our appeal and reinforces our position as the UK’s leading better-for-you mint and gum brand. Whatever consumers are looking for, they can now find it within the Peppersmith range.”
