Symrise AG has opened a state-of-the-art development, application, and sensory laboratory in Dubai.
Around €1 million has been invested into the facilities to decode, design, and deliver winning taste solutions for leading food and beverages brands.
The facilities have been designed to “take customers on a journey” and support the development of consumer-led winning concepts and taste solutions for high-growth categories, beverages, culinary, dairy, snacks, and confectionery.
The premises will allow the company to support diverse working styles and is split into a variety of working and meeting areas, for Symrise Middle East’s expanding cross-functional teams to interact and collaborate in a bright, modern, and dynamic working environment.
The dedicated application and sensory laboratories will help the teams – from marketing, sensory and consumer insights to regulatory, technical, and commercial – to continue achieving in the field of flavour and nutrition evaluation.
The sensory booths, where panellists taste, evaluate, and describe flavours in application, also features state-of-the-art equipment and programmes that help design solutions meeting customers’ expectations.
Dirk Bennwitz, President Flavor Europe, Africa & Middle East, said: “Our investment in the new hub, our human resources, and the ultramodern creation, development and application facilities will allow us to identify and decipher game-changing industry trends and deliver innovation to our customers across strategic categories and the future of food segments: functional beverages and plant protein.”