Andrew Reed, Managing Director – Wine & Exhibitions, William Reed said: “The UK Food & Drink Shows are set to return to the NEC, Birmingham in April 2022 (25 – 27) bringing the very best from across key industries back together for an unrivalled three days of trends, innovation, networking and insight.

“Food & Drink Expo, National Convenience Show, Farm Shop & Deli Show and The Forecourt Show will be held in unison, offering 2022’s most comprehensive opportunity to experience the latest developments across multiple sectors.

“A bustling show floor made up of hundreds of innovative exhibitors, business boosting live seminars, and awards – including the brand-new Farm Shop & Deli Product Awards and prestigious Retailer Awards – will shape the three-day trade show.”

“Visitors looking for confectionery inspiration will get the inside track on this year’s latest, greatest launches, alongside the chance to see, sample and secure a fast track to profitability. World of Sweets, Epicurium, Equi’s Ice Cream and Cocoba Chocolate are just a handful of the innovative exhibitors preparing for the shows alongside many others, including:

“Flower and White (Stand K201), innovators of light and indulgent, low-calorie meringue products that are ethically minded and taste great and are made using better, naturally-grown ingredients.

“80Noir Ultra (Stand D178), a bespoke dark chocolate without the bitterness that bridges the gap for milk chocolate lovers to enjoy all the nutritional mind & body benefits of dark chocolate without sacrificing on taste.

“House of Sarunds (Stand P158), specialists in fine confectionery is a prime supplier of loose Chocolates to retailers with loose Chocolate cabinets as well as distributors of a range of brands including Van Roy, Guylian, & Monty Bojangles.

“Visitors and exhibitors alike will benefit from the insight, innovation and trends on show at The UK Food & Drink Shows. The entire industry has had a tough time of it over the last two years and I’m so glad we’re able to bring people back together to share new products, create networking opportunities and celebrate the fantastic business that is hospitality.”

“We will be following government guidelines to the letter to ensure both visitors and exhibitors alike can return to the UK Food & Drink Shows with absolute confidence. The importance of live trade shows has never been more important and we’re confident that in April 2022, the shows will go ahead, bigger and better than ever before.

“Across the shows, a series of events to discuss and debate the key challenges facing the industry will be a focal point. Discussing everything from sustainability and the latest trends, to boosting profits and customer satisfaction, the seminars will leave no stone unturned.

Hear from forecasting experts and explore top tools and products retailers can use to find their next shelf superstars in ‘Trend Forecasting: Lifting the Veil’, (Monday 25th April, 2.20pm, The Grocer Talking Shop Live).

‘Purpose and profits: how values add value to your business’, is set to be an inspiring panel session centred on the positives and pitfalls of embracing a more ethical approach. Find out all you need to know on Tuesday 26th April, 12.40pm at The Grocer Talking Shop Live.

Full the full line-up of seminars, visit the website:

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Editor: Kiran Grewal