Walker’s Shortbread is set to exhibit at ISM in Cologne from 2 – 5 February. The international trade fair will see the world’s largest range of exhibitors from the sweet and snacks sector gather under one roof, turning the city into a global hub for confectionery innovation and trends.

The Scottish shortbread manufacturer, which has been baking its premium all-butter shortbread for more than 127 years, will once again take centre stage at the trade fair having had a presence at ISM for the last 45 years, first exhibiting in 1978.

For ISM 2025, Walker’s will unveil a new innovative stand to better showcase its shortbread portfolio. The new stand will incorporate an oven for warming Walker’s delicious all-butter shortbread and a spin to win wheel where attendees can vie for a selection of Walker’s prizes. This year will also see Walker’s relocate to Hall 10.2 stand C048 with a prominent position to be amongst the world’s leading biscuit manufacturers.

Alastair Walker, Head of International Sales at Walker’s Shortbread, said: “We are proud to once again exhibit at ISM, a business tradition we have had for the last four and half decades and established by my late father and aunt, Sir Jim Walker and Marjorie Walker. As a Scottish brand, we always look forward to exhibiting on ISM’s international stage, allowing us to connect with a global audience in a truly unique setting that consistently delivers value.

“This year we have invested in a brand-new stand which will occupy a larger floor space to effectively showcase the breadth of our product range. We look forward to welcoming both new and existing customers with our exciting event format.”

The late Sir Jim Walker, who passed away in December 2024, won the ISM Lifetime Achievement Award in 2016 for his commitment and dedication to the global shortbread and biscuit industry. A stalwart of the annual event, he transformed the Walker’s business from a family firm to an international brand along with his brother Joe and sister Marjorie.

Attendees at ISM Cologne can expect an impressive showcase of exciting innovations, exclusive offers and tastings from top-class exhibitors as well as invaluable networking opportunities.

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk