Haldiram’s has introduced Gul Crunch Ladoo to the UK market ahead of Valentine’s Day, expanding its confectionery range with a rose-based sweet positioned as an alternative to traditional seasonal gifting options.
The product is part of Haldiram’s Khaas Collection and is manufactured in India. Gul Crunch Ladoo combines almonds, cashews and pistachios with jam made from rose petals, and is finished with a rose-petal coating. The company describes the flavour profile as nutty with floral notes and a textured finish.
The product is suitable for vegetarians and is gluten-free. It is available in boxes of six, nine and 16 pieces.
Haldiram’s said the launch forms part of its broader expansion strategy across the UK and Europe, with a focus on introducing Indian confectionery products to a wider retail audience.
Gul Crunch Ladoo is available via Haldiram’s UK distribution channels. Further product details are listed on the company’s website.
