Dutch chocolate brand Tony’s Chocolonely has expanded its portfolio with the launch of Filled, its first-ever range of filled chocolate bars, as consumer demand for indulgent, multi-texture confectionery continues to grow.
The new range features three variants: milk caramel sea salt with crunchy caramel pieces, milk hazelnut praline with roasted hazelnuts, and milk chocolate ganache. Each bar combines the brand’s signature chunky chocolate with layered fillings designed to deliver a mix of creamy, crunchy and gooey textures.
The launch responds to changing consumer preferences in the confectionery sector. According to the National Confectioners Association, 47% of consumers prefer chocolate products with added textures such as nuts or caramel, while 65% view chocolate as an affordable treat for everyday indulgence.
Like the rest of the company’s portfolio, the Filled range uses 100% traceable cocoa beans and features the brand’s distinctive unevenly divided bar design. The products are positioned as a premium indulgent treat aimed at consumers seeking richer flavour experiences in chocolate.
The range launched in the UK on 5 April and is available exclusively through Waitrose, Oxfam and via the brand’s online store, with a recommended retail price of £3.85.
The launch also forms part of the company’s wider mission to address systemic issues within the cocoa supply chain. Through its sourcing programme, Tony’s Open Chain, the brand works with cocoa farmers in West Africa to promote living incomes, long-term partnerships and improved farming practices.
The company says all cocoa used in the new Filled bars is sourced through this model, which aims to tackle challenges facing cocoa production, including farmer poverty, child labour and deforestation.
