Bazooka Candy Brands have announced the launch of Juicy Drop Mallows this summer, sweet soft and fluffy marshmallows with a Juicy Drop sour twist, bringing some much-needed excitement to the Marshmallows category.

Juicy Drop is the iconic Kid’s Confectionery brand well known and loved by kids across the globe for its unique combinations of sweet and sour confectionery. Juicy Drop is a leader in confectionery innovation since its origin in 2007 with the launch of Juicy Drop Pop. Providing edible entertainment delight across lollipops, gummies and chewable confectionery, with the perfect mix of sweet and sour in every bite for kids and teens of all ages. Juicy Drop has seen viral success across social media, Juicy Drop Gummy Dipperz has been the most successful launch in Children’s confectionery in the last 4 years both in US and UK helping Juicy Drop brand go from strength to strength, growing ahead of the confectionery market at a whopping 81% (*UK Circana MAT Value % vs YA data to 9/6/2024). 

Juicy Drop offers a perfect mix of sweet and sour in every bite and Juicy Drop Mallows are no different, available in Raspberry and Cola flavours. Sweet mallows with a unique sour fizzy coating in 100g sharing bags, shipped in shelf ready packaging containing 20 bags per case. 

Attractively priced at £1.25, Juicy Drop Mallows are here to shake up the Marshmallow market, currently dominated by Strawberry and Vanilla plain mallows with unique Kid’s favourite flavours Blue Raspberry and Cola. The UK marshmallows market was $8.9 Million in 2023 and is predicted to grow by 36% by 2030.  (*Global Snapshot Marshmallow Report by Cognitive market research). 

“At Juicy Drop we are all about mixing up the fun, the sweet and the sour, and daring to provide innovative sweets for kids of all ages. Our new Juicy Drop Mallows offer something new and exciting to the growing mallows market while delivering value most importantly great taste!” Robert Dry, International Marketing Manager, Bazooka Candy Brands International. Juicy Drop Mallows launch will be supported on both Instagram and TikTok with exciting new content and influencer partnerships.

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk