Pip & Nut has officially become the first UK snack brand to join Tony’s Open Chain, marking a significant expansion in the fight against exploitation in the cocoa industry, Kennedy’s Confection reports. As a Mission Ally, Pip & Nut will ensure that all of its chocolate nut butter cups are made using cocoa sourced directly through Tony’s Open Chain, following Tony’s 5 Sourcing Principles.
These principles include paying farmers a higher price to enable them to earn a living income, investing in productivity, and using 100% traceable beans to combat child labour and prevent deforestation. By joining Tony’s Open Chain, Pip & Nut aligns itself with a growing number of brands dedicated to creating a more equitable and sustainable cocoa industry.
Pip & Nut’s commitment follows closely behind other UK brands like Pleese and Huel, who have also partnered with Tony’s Open Chain earlier this year. Pleese became the first UK company to join the initiative, with Huel quickly following as the second UK Mission Ally. Both brands, along with Pip & Nut, have committed to sourcing their cocoa according to Tony’s 5 Sourcing Principles, reinforcing their dedication to addressing inequality in the cocoa supply chain.
Pip & Nut’s inclusion in Tony’s Open Chain increases the number of Mission Allies to 16, including global brands such as Waitrose & Partners, Aldi, and Ben & Jerry’s. This growing coalition reflects the increasing momentum behind Tony’s mission to make 100% slave-free chocolate the industry norm.
The impact of this initiative is significant. For example, Huel’s commitment is expected to result in an additional 300 metric tonnes of cocoa being sourced according to Tony’s 5 Sourcing Principles from Ghana and Côte d’Ivoire, directly benefiting farmers by helping them earn a living income.
The addition of Pip & Nut as a Mission Ally further strengthens this movement, bringing more attention to the urgent need for ethical cocoa sourcing.
Editorial Contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
