FoodTech start-up, CarobWay, is paving the way to sustainable, advanced agriculture with its carob-based product development.

FoodTech and agriTech start-up CarobWay, Ltd. is bringing carob from the Bible to the modern table as a super-nutritious, highly sustainable food crop.

The company cultivates locally grown carob trees to boost carob-based product development.

The CarobWay start-up paves the way to sustainable, advanced agriculture, while guaranteeing fair-trade return to the growers. The result is a “resilient” food system that is beneficial to all partners in the supply chain.

Carob is a highly resilient species of tree that flourishes in dry climates, mostly in Africa and Asia. Genotypes of the carob tree demonstrate great tolerance to drought, low soil fertility, brackish water, pollution, and high temperatures (up to 50°C).

Udi Alroy, CEO and Co-founder of CarobWay, explains: “The key ingredient in developing a sustainable carob crop is using advanced agriTech know-how to grow the trees more intensively and efficiently. 

“Today, most carob trees are grown in forests and require intensive human labour. We optimise the cultivation process from the seedling stage through harvest, using less labour, refined irrigation, and mechanical harvesting.”

CarobWay will employ industrialised harvesting though a variety of technologies developed from other crops cultivated in the region.

Carob can grow on non-arable land—including deserts—where no other crops can grow without significant, often unsustainable investments.

Udi adds: “We can potentially grow this super-crop on arid land, which covers 46% of the surface of the planet.”

CarobWay engages in multi-annual supply agreements to enable a stable and secure supply chain of a variety of healthy ingredients derived from carob for food and supplement manufacturers around the world.

“This focus on ownership of the whole-value chain from farm to fork enables us to provide fully controlled, sustainable products on a continuous basis,” said Guido Schaer, Co-founder and CTO.

The carob fruit pod consists of about 90% pulp and 10% seeds by weight at full maturity. Carob seeds have been a valuable part of the pods, exploited industrially for the production of locust bean gum (LBG), a common natural ingredient. Carob sugars and fibres are widely used in the food industry mainly in the form of carob powder.

CarobWay will utilise the whole carob and market each ingredient toward different food applications and uses.

For example, carob provides a natural sweetener suitable for beverages. The sugar is low glycaemic index (GI), very sweet, provides energy, and is a good fit for people with diabetes or digestive health issues.

Carob also contains high-value, functional protein that can enhance a variety of food and beverage products. Carob fibres can be used in cereals and bars. This super fruit contains high nutritional value, is gluten-free and non-allergic. It is extensively researched around the world and has no regulatory barriers.