With the UK healthy snacks market set to grow 5.1% annually through 2030 (Grand View Research), Haldiram’s UK is preparing for one of the busiest periods in the confectionery calendar – Diwali.
From syrupy gulab jamun to melt-in-the-mouth barfi, Haldiram’s offers a wide range of authentic Indian sweets to suit every celebration. Beautifully packaged and with vegetarian options across the range, these products cater to both the South Asian diaspora and the growing number of UK consumers embracing Diwali as part of the country’s diverse cultural calendar.
“Diwali is when our sweet shelves empty faster than at any other time of year,” says Rhea Agarwal, Director of Business Development UK & EU. “It’s more than a purchase, it’s a tradition. Whether people are buying for family, friends or corporate gifting, these sweets carry a sense of celebration that everyone can share.”
Haldiram’s has been making sweets for over 80 years, building its reputation on quality ingredients, authentic recipes and consistent innovation. In the UK, the range is available through independent retailers, major multiples and online at www.haldiramuk.com with 10% off and free delivery on orders over £50.
With Diwali falling on 20th October this year, Haldiram’s UK is anticipating strong seasonal sales and continued year-round demand for its sweets – a reflection of both cultural heritage and a wider consumer appetite for global flavours.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
