The Ferrero Group has announced a definitive agreement pursuant to which it will acquire FULFIL Nutrition, the high-quality, vitamin and protein bar company which has direct sales in UK as well as distributing to Ireland and other European and Asian Pacific markets.
The Ferrero Group plans to maintain and further build FULFIL’s strong brand authenticity, while supporting the company and its distributors with innovation and expansion to new markets and category segments opportunities.
As part of the transaction, The Ferrero Group will take over the brand’s portfolio, and plans to retain the management, the distributors and the employees of the business. This move will enable Ferrero to expand in this relevant better-for-you market segment, meeting the evolving needs and trends of consumers.
The transaction, subject to customary closing conditions and regulatory approvals, is expected to close in the next months.
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