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Ferrero UK is launching its spring 2021 campaign with a range of new launches and a combined £5.8m advertising investment.

For Easter, Kinder will be introducing exciting licenses across its range. The Kinder Surprise 100g will see Marvel heroes including Black Panther, Thor, Spiderman and Captain Marvel alongside a range of Disney Princesses featured on-pack. The mixed cases will contain Marvel and Disney Princess toys to give retailers the chance to appeal to more shoppers.

The larger Kinder Surprise 220g eggs will receive a Minions update to celebrate the launch of Minions 2: The Rise of Gru out next summer. To drive further growth, Kinder Flame eggs (150g) will carry licenses from Toy Story and Marvel ensuring there is a wide appeal this spring.

Ferrero has also announced that Thorntons will be bringing back two popular designs – a unicorn egg and dinosaur egg.

In addition, the luxury Ferrero Hazelnut and Cocoa eggs saw double-digit growth during Easter 2020, growing by +29% and +24%[1] respectively. Ferrero Rocher Golden Easter Egg and Ferrero Collection Milk Egg will both receive a makeover for 2021 to provide greater stand out on shelf, while also highlighting the quality of the products inside.

The Ferrero Rocher range will be supported across multiple channels at each occasion throughout spring.

For Valentine’s Day 2021, the Thorntons Classic gift-wrapped ‘With Love’ packs will benefit from a more premium design to entice new shoppers to the brand.

Levi Boorer, Customer Development Director at Ferrero, said: “Despite the context of spring 2020, having to remain away from our loved ones during the pandemic has left shoppers feeling sentimental and more appreciative than ever. While upcoming spring occasions may be enjoyed in smaller groups depending on any restrictions, people will likely be eager to make the events even more special and turn to more premium brands to add some sparkle.

“Although there has been physical distance, gifting has remained key, with shoppers happy to spend extra in order to treat loved ones and themselves during what has been a challenging year.  Both Rocher and Collection are performing ahead of the category, with the former in value growth of +2.6%[2]. Our aim will be to focus on this success, with our trusted brands and products helping to ensure retailers can provide exactly what shoppers are looking for in store as we approach Valentine’s Day, Mother’s Day and Easter.”


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