This summer, Haldiram’s is bringing authentic Indian flavours directly to UK consumers through a six-week sampling campaign across selected retailer locations nationwide.
Thousands of free tasters are being shared with shoppers, commuters and festival-goers, giving people the chance to discover why Haldiram’s has been India’s favourite snack brand for over 80 years.
Designed to surprise and delight, the sampling activity puts flavour first, meeting consumers where they are and inviting them to experience Haldiram’s famous recipes. Made with natural ingredients, fully vegetarian, and with almost all products free from preservatives or additives, the range showcases the brand’s commitment to quality and authenticity.
As part of the campaign, Haldiram’s is:
· Engaging directly with consumers to gather valuable first-hand feedback.
· Offering exclusive same-day in-store promotions in drive trial and sales.
· Strengthening retail partnerships by supporting stores with on-the-ground activity.
The campaign has already launched at stores in Rayners Lane, Hounslow and Reading, with more locations to follow over the coming weeks.
Keep your eyes peeled – a taste of India could be coming your way soon!
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
