Haldiram’s, India’s largest and most iconic snack brand has launched the Khaas Collection, an exquisite range of gluten-free Indian sweets made using only the finest ingredients. Designed for both connoisseurs and casual food lovers, this premium selection combines marzipan-based flavours with a modern gifting experience, perfect for customers looking for melt-in-the-mouth treats.
Blending craftmanship and innovative flavours
Combining time-honoured techniques with a more contemporary appeal, this new range has been developed under the expert guidance of Rhea Agarwal, Director of Business Development for the UK & EU. Mouth-watering flavours include choco dip caramel, hazelnut crunch, saffron nut delight, pistachio vanilla, pistachio truffle and blueberry cheese.
Key Features:
· Gluten-free – every sweet in this range is made using marzipan-based recipes, and are gluten-free.
· Expanding range – new and exciting flavours are already in development, reflecting changing consumer preferences.
· Customisable gifting – Customers can create a bespoke selection of their favourite flavours.
· Catering ready – Available in bulk tray formats, ideal for hospitality, retail and event catering, with discounted rates for large orders.
· Multiple sizes for every occasion:
o Box of 6: £11.99
o Box of 9: £17.99
o Box of 16: £29.99
Availability and trade enquiries
The Khaas Collection is now available across select UK retailers and online. Trade buyers, distributors and foodservice professionals can contact Haldiram’s UK team for bulk orders, partnership opportunities and samples.
Haldiram’s 88-year legacy
Founded in 1937 and still owned by India’s Agarwal family, Haldiram’s continues to shape the global Indian food market. With a portfolio of over 500 products, including traditional sweets, namkeen, ready-to-eat meals, frozen foods and instant mixes, the brand is distributed across 80+ countries.
Now, through Haldiram Overseas Ltd, the brand is accelerating its UK expansion to mainstream retail, hospitality and catering sectors.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
