Jumex has expanded beyond beverages for the first time with the launch of GoMix™ gummies, marking the brand’s entry into the confectionery category.
The chewy candy range is now available at select Albertsons stores in West Texas and New Mexico. The company said further distribution is planned at select Walmart locations, as well as online via jumexus.com.
The GoMix™ range is available in two varieties: Original Mix and Spicy Original Mix. Both versions are inspired by flavours commonly associated with Jumex’s fruit beverages, including mango, strawberry, peach and guava.
According to the company, the gummies are made with real fruit juice, natural flavours and colours, and do not contain high fructose corn syrup. The Original Mix reflects the flavour profiles of Jumex’s nectars, while the Spicy Original Mix includes a sweet-and-spicy coating containing cayenne pepper.
Carlos Madrazo, country manager at Jumex USA, said the launch represents a new category for the brand. “With Jumex GoMix™, we’re bringing the essence of our brand — real fruit, real flavor, and real joy — into an entirely new space. Consumers know and trust Jumex® for its quality and authenticity. GoMix™ is our way of celebrating those same values in a fun, modern format that connects with both new and longtime fans of the brand.”
The company did not disclose plans for broader national distribution beyond the announced retail and online channels.
