LoveRaw, the UK plant-based chocolate brand, has launched onboard Virgin Atlantic, its first airline listing, in partnership with Gate Gourmet.
As part of Virgin Atlantic’s new winter menu across the entire network, LoveRaw will offer its Caramelised Biscuit Wafer to passengers to help themselves from the Wanderwall in Upper Class and Premium.
The menu includes more vegetarian and plant-based options, as well as cocktails, sweets and kombucha drinks.
Rimi Thapar, Co-Founder at LoveRaw:
“Virgin Atlantic is our first on flight listing, so this is a key milestone for us. We have created a bespoke LoveRaw Cream Filled Wafer Bar in a single bar format.
Andy and the team have done a fantastic job onboarding Virgin and we really appreciate Virgin Atlantic and Gate Gourmet’s teams for believing in our mission as a brand which is creating indulgent plant-based chocolate that can be enjoyed by everyone.”
Kelly O’Reilly, Global Account Director – Virgin Atlantic Airways:
“Gate Gourmet has, like Virgin Atlantic, always been passionate about finding and nurturing new vendors to introduce them to airline catering. LoveRaw is one such partner who we are delighted to have supported in getting them onboard Virgin Atlantic, their first airline listing – creating the culinary connection and meeting both Virgin and Gate Gourmet’s ideals of a strong ESG commitment.”
LoveRaw has disrupted the confectionary category with innovative plant-based chocolate products that now compete with mainstream brands. The brand can be found in over 25 countries across the world including Australia, Netherlands, and UAE. With its biggest overseas listing set to be announced in the coming weeks.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
