Chocolatier, Montezuma’s, is one step closer to its goal of becoming Britain’s greatest little chocolate company, after securing a deal with Waitrose to create a colourful showcase of their best-loved creations in-store.
Waitrose stores in 28 locations across the country will host a dedicated Montezuma’s Chocolates Bay, giving lovers of the confectioner the chance to browse their best-loved products.
The Montezuma’s bays in Waitrose will include many of their best-selling chocolate bar flavours including popular chilli and lime flavoured ‘Hot Pickle’, floral ‘Happy Hippy’ with orange and geranium, classic milk chocolate ‘Smooth Operator’ and everyone’s favourite ‘Happiness’ with salted caramelised hazelnuts.
Shoppers new to Montezuma’s can try a range of their flavours with their Mini Bar Library or even go big with one of their giant 300g bars in Nutterscotch, Black Forest, and Happiness flavours.
The bay will aim to create an opportunity for Waitrose customers to find extraordinary gifts with a wide range of Montezuma’s hand finished Truffle cartons and truffle boxes. The range will also provide options for vegans and non-vegans alike.
Giles Fisher, Waitrose Head of Category, said: “We are delighted to be working in partnership with Montezuma’s on this new project. Their chocolate is exceptionally good quality, with some delicious flavours and their ethical sourcing credentials are very strong too. I’m sure our customers will be delighted to discover more of the wonderful world of Montezuma’s in Waitrose.”
Caroline Gibbs, Montezuma’s Sales Director, said: “We’ve worked in close collaboration with Waitrose to create a new, exciting and colourful in store fixture, which will bring the world of Montezuma’s to many new shoppers. Our relationship with Waitrose / John Lewis & Partners has developed tremendously and we’re very excited to see this go live in store.”
Montezuma’s is already planning to extend their ranges available in Waitrose so chocolate-lovers are being encouraged to keep an eye out for more exciting flavours and gift items, in-store.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
