Optimum Nutrition, the World’s #1 sport nutrition brand, has launched its revamped high-protein bar range, including three brand NEW flavours. Optimum Nutrition has always believed that better choices shouldn’t mean making a sacrifice on taste. The industry innovator is so confident you’ll love its range of eight protein bars, it’s offering a money-back guarantee. 

New for 2023 are Optimum Nutrition’s Chocolate Sweet Coconut, Chocolate Sea Salt Crunch and Chocolate Berry Crunch Protein Bars. These flavour-packed new additions join firm favourites Nutty Chocolate Caramel, Chocolate Brownie Crunch and Marshmallow Crunch.  The line-up of best-ever-flavoured Protein Bars is completed with its delicious Vegan Society approved bars; Double Rich Chocolate and Chocolate Mint. 

The team at Optimum Nutrition worked tirelessly to deliver a range of protein bars that are a delicious snack without compromising on taste. Each bar is packed with high quality protein and consumer benefits, including a range of low to no added sugar options to fuel an active lifestyle. So, whether you’re hitting the gym, going for a run, or simply need a quick snack to help you unlock more throughout the day, do it fueled with an on-the-go protein bar.  

Clafoutie Sintive Marketing Director at Optimum Nutrition “Optimum Nutrition is obsessed with quality and taste. Our protein bars are second to none and loved by fitness enthusiasts up and down the country. The new flavours offer more on-the-go choice to avid fans of our protein. We feel so confident in the taste of our nutritious snack bars, we’ll give money back to anyone that doesn’t love them!” 

Protein provides the body with the building blocks it needs to build new muscle, when teamed with the appropriate training. Hitting your daily protein recommendations, is important for achieving muscle goals, but can be challenging for many. Daily protein requirements vary depending on age, exercise volume and intensity as well as training goals. In general, you should aim to eat between 1g and 1.6g of protein per kilogram of body weight per day.  Each of the Optimum Nutrition Protein Bars is packed with between 18 and 20g. 

Optimum Nutrition bars are enjoyed by athletes as well as gym goers. England Rugby Fly Half Marcus Smith’s favourite is Chocolate Brownie Crunch, Olympic Weightlifter Emily Campbell enjoys the Nutty Chocolate Caramel post training and vegan Paralympic Swimmer Alice Tai MBE can’t get enough of Plant Chocolate Mint.  

Optimum Nutrition protein bars have also been given a packaging makeover. They are available to purchase now at www.optimumnutrition.com from £2.75. The bars will roll out into wider retailers in the following months.  

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk