Century Snacks’ Snak Club brand introduces a bold fusion of sweet and spicy with its new Tajín® Seasoned Chocolatey line, now available at select retailers nationwide and online. This innovative offering includes Tajín® Chocolatey Coated Pretzels, Peanut & Corn Clusters, and Chocolatey Coated Gummy Bears, created in partnership with Chocolate Works.

First showcased at Sweets & Snacks 2024, where two products, Tajín® Peanut & Corn Clusters and Tajín® Gummy Bears were nominated as Most Innovative New Product Finalists. This marks the first time Tajín®, the No. 1 chile-lime seasoning in the U.S., has been added into chocolate items.

Each new product provides a twist on a chocolatey favorite. Tajín® chocolatey pretzels take a classic coated pretzel and adds a dash of Tajín® Chile-Lime for a zesty flavor. Then, starting with a blend of peanuts and crunchy toasted corn, the Tajín Peanut & Corn Clusters take a dive in chocolate and are hit with a sprinkle of Tajín. These provide a crunchy explosion of flavor and a new twist on chocolatey dipped clusters. And to top it off, we’ve taken our smash hit Snak Club Tajín® Gummy Bears and dipped them in chocolatey goodness to add a whole new level of flavor enjoyment.

“This marks the first time Tajín®, the No. 1 chile-lime seasoning in the U.S., has been added into chocolate items”

“We know consumers are coming to us for a twist on candy, as we’ve seen with our Snak Club Tajín® gummy candy line. And now, this chocolatey line elevates us into a new segment of the aisle with something people have never tasted before,” said Katie Lilly, Chief Marketing Officer of Century Snacks. “After a member of our team tried a chile-lime chocolate cluster on a trip to Mexico, we just knew we had to find a way to bring that experience back to the US.”

“Since 2018, our collaboration with Snak Club has continued to deliver the vibrant flavour profile of Tajín® to new and unexpected snacks, blending tradition with innovation,” said Haydee Fernández, Director of Alliances for Tajín USA International. “With these new chocolatey creations, we’re excited to offer consumers a unique way to enjoy the bold and crave-worthy taste of Tajín® in sweet treats that are truly one-of-a-kind.”

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk