Tasty Mates, a gourmet vegan confectionary brand, is excited to announce that they have partnered
with online British grocery giant Ocado, as their first major grocery stockist. The gourmet gummy
sweet brand, who are also stocked in Holland & Barrett, W H Smiths, Daylesford Farm and The Vegan
Kind Supermarket, as well as Tastymates.co.uk have seen incredible growth since their launch in
2021.
Tasty Mates, founded by friends Joe and Nick – who sought to portray their mates through unique
sweet flavours, pride their gummy sweets on being 100% vegan and made from only natural colours
and flavourings. Demand for vegan confectionery in the UK is currently soaring. As the plant-based
food industry booms, millennials and Gen Z’s are key drivers in this market growth.
Sustainability is a central part of Tasty Mates brand ethos, they care a lot about their other mate – the
planet, ensuring their sweets have as small an impact on the environment as possible. Tasty Mates
packets are 100% recyclable, using Polyethylene which can be widely recycled in the UK and Europe.
This is something they are proud of, but they know they can do better. The aim is to become 100%
biodegradable as the business grows, and for Tasty Mates packets to disappear after use, having
precisely ZERO impact on the environment. This ethos is shared with their new partners Ocado, who
are big players in this sector with commitment to being the UK’s most sustainable grocer.
Sweet lovers in the UK will be pleased to hear three Tasty Mates flavours, Pear Crumble, Very Berry
and Salted Caramel will be shoppable in single packets via Ocado from 8th August 2022, with 136g
bags retailing at £2.49.
Joe Woolf and Nick Sunshine, Co-Founders of Tasty Mates, commented on the launch; “We are
delighted to have teamed up with Ocado, as our first major grocer – less than 18 months after
launching! We are so proud of our range and we can’t wait for our new MATES on Ocado to try our
tasty flavours.”
Editorial Contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
