Tony’s Chocolonely, the Dutch chocolate brand known for its outspoken commitment to ending exploitation in the cocoa industry, has unveiled a new 90g bar format, offering consumers a smaller, individually portioned alternative to its signature chunky bars.

The new size is designed to cater to moments of solo indulgence without compromising the bold flavours or ethical sourcing that have become synonymous with the Tony’s brand. Despite its reduced weight, the 90g bar maintains the company’s hallmark unequally divided pieces—symbolic of the inequality in the global chocolate supply chain—and is made using 100% traceable cocoa, sourced under Tony’s five sourcing principles.

“We know our Choco Fans love the bold flavours and chunkiness of a Tony’s bar, but sometimes they’re looking for a portion that feels more personal,” said Nicola Matthews, Head of Marketing UK & Ireland at Tony’s Chocolonely. “This new format is our way of giving them a perfect pocket-sized Tony’s bar to elevate those everyday sweet treat moments. Chunky, damn tasty and made for you alone-ly.”

The new bars are now available exclusively at Sainsbury’s stores across the UK in four of the brand’s most popular flavours:

  • Milk Chocolate (90g)

  • Milk Caramel Sea Salt (90g)

  • Dark Milk Pretzel Toffee (90g)

  • Dark Almond Sea Salt (90g, vegan)

With a recommended retail price of £2.25, the 90g format is intended to appeal to consumers seeking a premium, ethical treat in a more manageable size.

Tony’s Chocolonely continues to position itself as a disruptor in the confectionery market, not only through bold branding and distinctive product design, but by foregrounding its social mission: to make all chocolate 100% slave-free. The company works directly with cocoa cooperatives in West Africa, paying a higher price for cocoa and committing to long-term partnerships to tackle systemic poverty and exploitation in the supply chain.

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk