Food technology company Win-Win has entered an exclusive UK distribution agreement with Keylink Ltd, making its cocoa-free chocolate alternatives available to Keylink customers for the first time.
Under the partnership, Win-Win becomes the first cocoa-free chocolate alternative brand listed in Keylink’s portfolio. Keylink will distribute a selection of Win-Win products, including milk, dark and white alternatives, supplied in 10kg formats as Easymelt chips and bakestable drops for professional use.
The agreement comes as the global chocolate industry continues to face pressure from rising cocoa prices, supply volatility and long-term sustainability challenges linked to climate change and crop disease. Win-Win positions its cocoa-free products as an alternative input for manufacturers, bakers and chocolatiers seeking to reduce reliance on cocoa.
Win-Win’s products are made using cereals and legumes, such as rice, rather than cocoa beans. The company uses a fermentation-based process designed to replicate chocolate flavour profiles, followed by conventional chocolate-making techniques including roasting, grinding, refining and tempering. According to the company, the resulting products are compatible with existing chocolate processing and baking applications.
Mark Golder, chief executive of Win-Win, said the partnership would improve access to alternative chocolate products in the UK market as supply chain pressures persist.
Sanjeev Ramchandani, managing director of Keylink Ltd, said the agreement would allow the distributor to offer customers additional options amid changing market conditions and ongoing cocoa supply challenges.
Win-Win products are now available to purchase through Keylink Ltd. As part of the launch, Keylink is offering a temporary price promotion on the range until the end of July 2026.
Win-Win was founded in 2022 and focuses on developing cocoa-free chocolate alternatives using non-cocoa raw materials.
