Consumers are increasingly looking for gifts that feel more personal and meaningful, so Haldiram’s is introducing a collection of premium Diwali gift boxes designed to celebrate one of India’s most cherished festive traditions.
Research shows that 84% of UK consumers purchased a gift in the past year [Mintel], with shoppers increasingly drawn to distinctive and curated gifting experience.
Rooted in the long-standing tradition of sharing sweets and treats during Diwali, the collection is designed to tap into the growing popularity of gifting during key cultural and seasonal celebrations. Haldiram’s latest collection captures that sentiment, bringing together authentic Indian flavours and premium presentation in a way that’s designed to be shared.
Available in three sizes, the range includes the:
· Signature Gift Box (£37.99)
· Festive Gift Box (£32.99)
· Delight Gift Box (£27.99)
Each box contains a carefully curated selection of traditional Indian sweets and savoury snacks, making them ideal for family gatherings, corporate gifting and celebrating with loved ones throughout the festive season.
For those looking for a more tailored option, Haldiram’s is also offering bespoke 500g sweet boxes, allowing customers to create a customised gift for friends, family members or colleagues. Special corporate and bulk orders can also be negotiated.
Rhea Agarwal, Commercial Director at Haldiram’s UK said:
“Diwali is a time to come together, celebrate and show appreciation for the people around us. Gifting has always been at the heart of the festival and we wanted to create a range that feels traditional and elevated.”
With premium food gifting continuing to gain popularity, Haldiram’s believes there’s growing appetite for gifts that offer quality and an experience to share.
The Haldiram’s Diwali gifting collection is available to order now, while stocks last.
For more information, visit www.haldiramuk.com
