The U.S. Soccer Federation has entered a multi-year partnership with Ferrara Candy Co., Inc. Through the collaboration, Ferrara becomes the Official Candy Partner of U.S. Soccer, spanning both the U.S. Men’s and Women’s National Teams.
The partnership comes as the U.S. prepares to host the 2026 FIFA Men’s World Cup and the 2028 Olympic Games in Los Angeles. U.S. Soccer and Ferrara report they are coming together to celebrate the shared values that unite fans and the brands of Ferrara.
“At U.S. Soccer, fandom is at the heart of everything we do and this partnership with Ferrara is about creating joyful experiences for fans who work, play and celebrate soccer, recognizing soccer culture in bold and unexpected ways,” says David Wright, chief commercial officer of U.S. Soccer. “Soccer is exciting, vibrant, and fun, just like the Ferrara brands. Together, we’ll create innovative ways to celebrate the game, sweeten fandom, and deliver moments that make every goal, every match, and every soccer memory even more fun.”
The partnership brings the energy of soccer together with popular Ferrara products, including Nerds Gummy Clusters, SweeTarts Ropes, Laffy Taffy Mini Bars, and Trolli Sour Brite Squad. From co-branded creative campaigns and limited-edition products to on-site stadium activations, sampling programs, and community engagement events, U.S. Soccer and Ferrara say they will work together to create memorable matchday moments that bring fans closer to the game.
“As a soccer fan, I’m excited to see this partnership come to life. It’s a sweet victory — uniting the passion fans have for U.S. Soccer with their love for our beloved Ferrara brands,” says Greg Guidotti, chief marketing officer at Ferrara. “From the iconic sweet and tart combination of SweeTarts to the boundary-pushing flavors of Trolli or the bold and multisensorial experience of Nerds, our brands bring the same energy and passion to everything we do – and for the benefit of our consumers. We invite fans to join us in the stands, online, and at special events to discover how Ferrara is making game day even sweeter.”
The multi-year collaboration and partnership will span the total Ferrara portfolio.
