KitKat, the renowned British chocolate brand, has unveiled its latest addition to the collection – the KitKat 70% Dark.
Available exclusively at Sainsbury’s stores nationwide, this limited-edition delight merges KitKat’s distinctive crispy wafer with velvety dark chocolate in a four-finger format.
Breaking new ground for KitKat and Nestlé Confectionery in the UK and Ireland, the dark chocolate bar uses cocoa mass from families participating in Nestlé’s cocoa income accelerator initiative.
Expanding on the enduring efforts of the Nestlé Cocoa Plan, in place since 2009, the income accelerator initiative marks the next phase in enhancing the well-being of cocoa-farming families and their communities. It also emphasises advancing regenerative agriculture practices to safeguard natural resources for future generations. Furthermore, the program aims to empower women as catalysts for positive change, promote school enrollment, and assist farming communities in diversifying their income streams.
Hannah Boyle, Brand Manager for KitKat at Nestlé UK & Ireland, expressed: “Introducing KitKat 70% Dark to our iconic chocolate bars is a delightful way to start the new year. The blend of our signature crispy wafer with rich, smooth dark chocolate offers a truly indulgent experience that we believe chocolate enthusiasts will adore.”
Boyle added: “Beyond its delectable taste, we take pride in the sourcing of cocoa mass from families engaged in the income accelerator program. As consumers savor KitKat 70% Dark, they can also delve into how their break contributes to enhancing the lives of cocoa farming families and their communities by scanning the QR code on the packaging.”
For further details on the income accelerator program and Nestlé’s commitment to sustainable and responsibly sourced cocoa, visit the Nestlé website at www.nestle.co.uk/en-gb/income-accelerator-programme.
KitKat 70% Dark, suitable for vegetarians and free from artificial colours, flavours, or preservatives, joins the array of beloved KitKat variations, including the classic KitKat 4 Finger, KitKat Chunky, and KitKat 2 Finger.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
