NEW for September 2022, luxury chocolatier Lily O’Brien’s is unveiling its new range of chocolate truffles, available in two flavour varieties: Milk Chocolate Truffles and Salted Caramel Truffles – available in Tesco, Asda, Morrisons & Waitrose, RRP £5.00 each. 

Presented in a unique gift box, each recipe has been created with passion using Lily O’Brien’s signature chocolate and quality ingredients. Each thick milk chocolate shell melts away to reveal a silky-smooth centre that oozes with flavour. 

The launch is set to add over £2m to the Casual Gifting Market in 2022 alone, expanding appeal among younger audiences through a fusion of premium taste and texture at an attractive price point.  

The all-new range coincides with Lily O’Brien’s new marketing campaign, rolling out across key consumer touchpoints. Showcasing its unique dessert chocolates, the creative highlights Lily O’Brien’s as the perfect gift “For the ones you really know”.  

Speaking about the launch, Karen Crawford, Marketing Director of Lily O’Brien’s, said “Lily O’Brien’s has experienced market leading growth in the past year, and we are continuing to invest in our brand through our new Truffles innovation, with a new marketing campaign leading us into the festive season – a key period for confectionery. 

“For us, craft and inventiveness are about blending contemporary trend-led flavours such as Salted Caramel with more classically traditional recipes such as indulgent milk chocolate – offering trusted premium quality without a premium price tag.  Creating different gifting opportunities to enjoy our chocolate collections, and bringing more occasions into the confectionery category, will drive value and volume.” 

In the past year, Lily O’Brien’s grew by +45% outperforming the market adding +£4.7m to the in-laid chocolate category, the most by any brand.  Now worth in excess of £15 million, the brand has achieved record sales, its highest market share (over 7% total GB) and spearheaded category growth driven by its best-selling Desserts, Ultimate, and Exquisite Collections. 

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk