Lab5 by ISM is being relocated next year to further strengthen the synergies between ISM and ProSweets Cologne during the Sweet Week. The exhibition area has its own section in Hall 10.1, right next to Entrance East. In addition to new products and trend snacks, Lab5 by ISM, is also presenting start-ups, scale-ups and small handicraft businesses. The relocation to Hall 10.1 and the segmentation according to theme worlds significantly increases both the quality of the experience and the possibilities for a professional exchange.
Thanks to the spatial and thematical proximity to the Raw Materials & Ingredients and the Packaging sections, the Sweet Week creates the ideal conditions for effective networking. Visitors can track all of the process steps seamlessly, from the presentation of the raw materials, through to the final packing. Furthermore, special attention will be placed on the sustainability of packaging and ingredients, which opens up new business opportunities for both producers and suppliers.
Lab5 by ISM: 5 key topics under one roof
Visitors can look forward to trusted attractions and exciting new formats, which will impress the industry.
The ‘Finest Creations’ is one of the established and popular crowd-pullers, which presents the art of confectionery and cake-making up close. In the scope of the ‘Live Sweets Creation’ the visitors can experience the production of exquisite treats live.
The newly introduced Scale-up Area specifically targets companies that have been operating on the market for between five and ten years and thus enhances the existing Start-up Area. These sections offer young, innovative companies the opportunity to present their products and ideas to a wide trade audience.
Trend Snacks, which are traditionally replacing meals more and more frequently, are true crowd-pullers. From smoothies and muesli bars in the morning, to dried fruit and nuts as an in-between snack – ISM presents a wide assortment that satisfies the highest quality demands.
An inviting atmosphere is created in the GISMO Bar, where the visitors can relax while enjoying a coffee and refreshing beverages. The daily live music of a DJ creates the right environment for stimulating networking and a casual exchange. The experience is enhanced by the ‘New Product Showcase’, which grants insights into the industry’s latest products.
“The Sweet Week is becoming an indispensable meeting point for the confectionery and snack industry. As the ideal supplement to the ProSweets sections, Ingredients and Packaging, Lab5 by ISM creates new cooperation opportunities between the manufacturers of ISM and supplier companies. Young visionaries and established brands meet up with each other here – innovation and tradition at eye level,” Sabine Schommer, Director ISM, said enthusiastically.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
