Nestlé’s KitKat has announced a brand new KitKat Chunky, where wafer meets smooth caramel. Launched at the end of July, the latest edition to the Chunky line-up features a thick layer of runny caramel atop the brand’s classic wafer, all covered by KitKat’s trademark smooth milk chocolate.
Callum Smith, Assistant Brand Manager for KitKat said: “A new KitKat Chunky is always one of the year’s most anticipated confectionery launches, and we think fans will be delighted with our latest innovation.”
“Caramel is officially the nation’s number one flavour*, and we’ve taken it to the next level by combining a delicious layer of runny caramel with our crisp KitKat wafer to create a taste sensation. When we trialled the newest Chunky flavour at Nestlé House we got a rapturous response, so we can’t wait to hear what everybody thinks!”
Since launching in 1999, KitKat Chunky has delighted fans with its exciting limited editions, including Salted Caramel Popcorn, Peanut Butter, Cookie Dough, Coconut, Chocolate Fudge and New York Cheesecake.
Like the rest of the KitKat range, Chunky is made with 100% certified sustainable cocoa. More widely, the KitKat brand is striving to become carbon neutral by 2025; and Nestlé Confectionery UK & Ireland is aiming to halve the carbon footprint of its local fresh milk supply by 2026. This involves helping farmers to adopt sustainable farming practices that will help protect and restore natural resources such as soil, water and biodiversity around their farms over the years to come, while continuing to produce the best quality milk for Nestlé products.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
