Quality Street and Monopoly are teaming up this Christmas, bringing together two household names that have sat at the centre of British family traditions for decades.
As part of the collaboration, the iconic Quality Street tub is getting a Monopoly makeover. Each promotional tub will contain a Chance Card, giving shoppers the chance to win one of 5,000 MONOPOLY: Quality Street Edition boards as well as thousands of cash prizes, including a top prize of £20,580 – all the money in the Monopoly bank!
Created especially for the collaboration, the bespoke gameboards are an octagonal design, inspired by the brand’s famous tubs and tins. Players will make their way around sweet-inspired locations like Caramel Swirl Way and Green Triangle Gardens.
The traditional stations from the game have also been reimagined, celebrating the places in Britain connected to Quality Street including Halifax, where it’s still manufactured today.
Alongside the grand prize, the promotion features thousands of cash prizes ranging from £5 to £500, plus 5,000 MONOPOLY: Quality Street Edition gameboards.
Beth Lucas, Marketing Director for Nestlé Confectionery UK & I, said: “Quality Street has been bringing people together at Christmas for generations, and we’re always looking for new ways to add a little extra magic to those special moments. Partnering with Monopoly, another iconic part of family celebrations, felt like a natural fit. We love that the bespoke gameboard has even been designed with space in the centre for a tub of Quality Street, making it the perfect companion for festive games nights this Christmas.”
