Luxury chocolatier Lily O’Brien’s is enticing chocolate enthusiasts with the debut of its latest exclusive offering – the Spring Desserts Collection. Elevating its reputation as a frontrunner in the realm of boxed chocolate gifts, this indulgent assortment is set to make its debut on the shelves of Asda stores this February.
Priced at an enticing promotional rate of £9 in select stores (with a regular retail price of £12), this new collection promises to deliver affordable luxury to discerning consumers. Perfectly timed for key gifting occasions such as Valentine’s Day and Mother’s Day, the Spring Desserts Collection boasts a premium aesthetic and an irresistible array of flavours.
Drawing inspiration from the beloved favourites of Lily O’Brien’s signature Desserts Collection, this new offering presents a delectable assortment of treats. Among the highlights are the Hazelnut Torte, Raspberry Infusion, and Crème Brulée, complemented by two exciting additions:
- Triple Chocolate Shot: A tantalising blend of rich dark chocolate ganache, creamy caramel, and delicate white chocolate flakes.
- Berry Eton Mess: A delightful fusion of crisp meringue, white chocolate, and berries encased in a milk chocolate shell.
This launch follows the resounding success of Lily O’Brien’s previous limited-edition release, the Christmas Desserts Collection, which saw a remarkable £1.5 million surge in retail sales during the festive season.
Karen Crawford, Marketing Director for Lily O’Brien’s, expressed excitement about the brand’s commitment to delivering luxury experiences at an accessible price point. She emphasised that the Spring Desserts Collection reflects the company’s dedication to meeting the evolving preferences of consumers, who seek both quality and affordability in their gifting choices.
The Spring Desserts Collection is set to join the classic Desserts Collection, which offers an assorted 16-piece box featuring milk, dark, and white chocolate varieties.
Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk
