Nestlé has launched the plant-based vegan chocolate bar KitKat V in response to the growing number of vegans in Great Britain.

The innovative four-finger bar features chocolate blended with a rice-based alternative to milk. The bar was developed by chocolatiers and food scientists in Nestlé’s Research and Development centre in York, the original home of KitKat.

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York said: “Our challenge when we set out to create a vegan-friendly KitKat was to recreate this iconic product using plant-based alternatives.

“To achieve this, we worked very hard to get the right balance between the milk alternative and the cocoa. The result is a vegan chocolate that we’re very proud of, and I hope all KitKat fans will love it as much as we do.”

KitKat V is certified vegan by the Vegan Society. Like the rest of the KitKat range, it is made using 100% certified sustainable cocoa, sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance.