Leading the charge in sports nutrition, Optimum Nutrition has announced the introduction of two exciting new flavours to its protein bar lineup. Joining the esteemed collection for 2024 are the HFSS-compliant Chocolate Caramel and Peanut & Salted Caramel Whipped Protein Bars, both boasting a substantial 20g of high-quality protein.

Crafted to cater to individuals pursuing an active lifestyle, these delectable bars offer a blend of flavour and nutrition, ensuring no compromise on taste. Whether you’re hitting the gym, pounding the pavement, or simply in need of a convenient snack to power through the day, Optimum Nutrition say their on-the-go protein bars provide the perfect solution.

These latest additions join a roster of beloved flavours including Nutty Chocolate Caramel, Chocolate Brownie Crunch, Marshmallow Crunch, Chocolate Sweet Coconut, Chocolate Sea Salt Crunch, and Chocolate Berry Crunch, catering to a diverse range of palates.

In addition to its innovative new releases, Optimum Nutrition proudly offers two Vegan Society-approved bars, Double Rich Chocolate and Chocolate Mint, catering to the evolving dietary preferences of its consumers.

Recognising the crucial role protein plays in muscle development, Optimum Nutrition emphasises the importance of meeting daily protein requirements, especially when coupled with appropriate training. With each bar containing between 18 and 20g of protein, they serve as convenient and effective means to support muscle growth and recovery.

Optimum Nutrition’s Protein Bars are readily available for purchase on their website, www.optimumnutrition.com, as well as at leading supermarkets, priced at £2.75 each or £24.99 for a box of 10. For those eager to sample the latest offerings, the opportunity to trial the new bars is available upon sharing your address.

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk