Oterra has introduced six bold new variants to its I-Colors® line. Creating I-Colors® Bold meets growing demand for vibrant and intense colours while satisfying consumers’ demand for natural ingredients. Oterra says it is now possible to introduce a vivid red for snack applications that can compete with artificial colours for impact, but using sweet potato as a raw material.

“The reduced particle size creates more intense colour because there is a larger surface area to reflect light,” said Luc Ganivet, Chief Innovation Officer at Oterra. “And because of a better dispersion of the powder the colour is distributed more uniformly.”

The range of 10 I-Colors® Bold milled powders enable manufacturers to achieve deeper, richer shades with lower dosages, enhancing product aesthetics and appeal. The ultrafine colours are particularly well-suited for applications such as powder-based beverages, snack seasoning, compound coatings, bakery toppings and fillings or compressed candy.

I-Colors® Bold colours can also be added directly to fat-based fillings for cake and biscuit applications, without the need for an intermediate processing step.

“Consumers want impactful colours, but they also want natural ingredients,” said Lotte Jeppesen, Global Industry Marketing Manager for Oterra. “That combination can be a challenge for some manufacturers. With its exceptional colour intensity and instant visual impact, I-Colors® Bold allows manufacturers to meet market demands for both performance and natural ingredients,” she added.

Because the colours can be added directly to the product, manufacturers can expect enhanced cost-efficiency with reduced colourant usage in specific applications and consistent quality assurance, maintaining product integrity without issues like dephasing or lumps.

Key features of I-Colors® Bold include:

  • Intense Colouration: More intense colours with lower dosage in applications like snacks and fat fillings due to the efficiency of ultrafine particles.
  • Instant Visual Impact: Flawless colour distribution in powder-based products for beverages, snack seasoning, compressed candy, instantly enhancing product aesthetics.
  • Ideal Alternative: A perfect replacement for synthetic lakes, offering a spectrum of vibrant colours, particularly excelling in intense reds and other challenging shades.

I-Colors® Bold is available immediately for manufacturers seeking to elevate their product offerings with bold, natural colours.

Contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk