PLAYin CHOC has expanded its UK retail presence with a major new listing in Marks & Spencer Foodhalls, bringing its dairy-free chocolate range to more than 500 stores.
The brand’s JustChoc Boxes have launched in over 500 M&S Foodhalls, while its Woodland Animals ToyChoc Boxes are now available in 140 stores nationwide.
Made with just three plant-based ingredients – Peruvian cacao, vanilla and coconut – PLAYin CHOC’s award-winning chocolate is organic, vegan and free from all 14 major allergens.
The company said: “Simple ingredients make extraordinary chocolate.” Its products are designed to demonstrate that “dairy-free chocolate can be every bit as indulgent as traditional chocolate”, while remaining accessible to consumers with allergies and those seeking plant-based alternatives.
PLAYin CHOC’s ToyChoc Boxes combine chocolate with an educational 3D puzzle toy and fact card, while the range is packaged in 100% plastic-free, recyclable and compostable materials.
The company described the M&S launch as “an exciting new chapter” and said the retailer was a natural fit for the brand. “For generations, M&S has been known for putting quality first – from carefully sourced ingredients to products designed to bring a little joy to everyday life,” PLAYin CHOC said.
“We’re proud to see our dairy-free chocolate boxes sitting on the shelves of a retailer that shares our passion for exceptional food, thoughtful design and products that make people smile.”
The rollout makes PLAYin CHOC available to a wider audience through one of the UK’s leading food retailers.
