Simply Ice Cream are expanding their business with seven new flavours that are exclusive to the Middle Eastern market. The artisan ice cream producers are launching Date with Caramelised Walnut, Cinnamon, Honey & Figs, Mango & Cardamon, Pistachio, Turkish Delight & Rose, and Pomegranate & Mint Sorbet.  

Founder, Sally Newall, flew out to the Gulfood 2023 Trade Show in Dubai this February – the world’s largest food exhibition. The business was one of many supported by the internalisation fund, through the DIT to make the trip. Simply Ice Cream are hoping to distribute throughout UAE with their range of new flavours. 

The small ice cream business from Kent attended the show alongside some leading global brands, including Unilever, McCain, and Fonterra to name a few. Gulfood provides a global platform for companies in the food industry to showcase their products and services to buyers from across the world.  

The 5-day event featured 5,000 exhibitors from over 125 countries and had over 100,000 international visitors. Sally Newall says “Gulfood has been a fantastic opportunity for us to display this new range and network with buyers face to face. We’re confident that our luxury ice cream will be a hit with customers, and we look forward to rolling it out throughout Dubai and beyond”.  

Simply Ice Cream have been making their handmade artisan ice cream for over 15 years in the heart of the Kentish countryside. Each tub is made with 50% double cream, giving it a luxuriously creamy and decadent texture. The brand can be found in selected Co-Op, Southern Co-Op, Morrisons and Waitrose stores throughout the Southeast, as well as hundreds of independent retail partners.  

Priced at £5.99 for a sharing tub, they offer unique flavours like Brown BreadCoffee & Kentish Cobnut Fudge and Stem Ginger & Marmalade. Despite being a small business with just over 10 employees, Simply Ice Cream have won numerous food and business awards and have continued to expand their distribution throughout London and the Southeast.  

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Editor: Kiran Grewal