The Kent based ice cream brand have launched their new frozen dog treats, named Simply Pawfection, in time for Summer. Simply Ice Cream, an established artisan brand in the Southeast, have launched a sister brand producing natural frozen dog treats. Simply Pawfection is 100% natural and gluten free and doesn’t contain any added sugar. The Simply Pawfection frozen dog treats are made with just 4 natural ingredients and are available in two flavours – Natural and Blueberry. The launch comes not long after discount retailer, Aldi, launched their own dog ice cream earlier this month.  

Each Simply Pawfection flavour comes in a callipo style tube for less mess. The natural flavour contains yoghurt, banana and peanut butter whilst the blueberry contains yoghurt, banana, peanut butter & blueberries. An individual Simply Pawfection frozen dog treat can be bought for £2 in independent cafes and stores across Kent and the Southeast, or a box of 24 can be bought for £48 online.  

The launch comes as Simply Ice Cream have recently been crowned Best Local Food/ Drink Producer in the Kent Muddy Stiletto’s Awards. Their rich and creamy (human) ice cream range has won numerous Great Taste awards over the years, and they can be found in over 450 outlets across Kent & The Southeast.  

Simply Pawfection was the brainchild of the company’s production manager, Charlotte Shaw. During the pandemic, with most of their retail stockists closed, the team were brainstorming new revenue streams; and being a group of dog lovers, they thought why not create a natural and great quality dog ice cream?  

The brands founder, Sally Newall, said: “My family have always had dogs and we know what important companions they are. Being dog lovers, we thought it would be a natural extension to create Simply Pawfection, keeping in line with our ethos of using minimal, high quality ingredients. There are no additives or preservatives in the dog ice cream, and all the ingredients are 100% natural.”

The Simply Pawfection packaging features two of the employee’s pet pooches, Pip – a golden Labrador and Gus – a Shih Tzu. London based design agency, On the Button Design, created the logo and packaging, using the same pantone as the Simply Ice Cream branding. Each tube is fully recyclable, and the frozen dog treats can be bought directly from the brand online, or at various independents throughout the Southeast.  

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Editor: Kiran Grewal