The Thorntons brand has returned to TV with a new creative for the first time in four years, as part of a £3.6 million campaign.

The new TV advert aims to reignite shoppers’ emotional connection with the brand and drive awareness of the Thorntons portfolio in the lead up to Christmas.

It went live from 19 November and will run for six weeks.

Levi Boorer, Customer Development Director at Ferrero, said: “The strong performance of the brand comes as consumers looked to gift loved ones during the pandemic, with Thorntons having strong relevance across all seasonal occasions, from Christmas, to Valentine’s Day and Mother’s Day. Our latest campaign will keep the brand front of mind during a key sales period for retailers, ensuring long-term success of the brand and helping to drive purchase of our products in stores.”

There will be both a 30 and 20 second advert which shows a group of friends getting together, with one couple bringing a box of Thorntons Classic as a gift. Keen to open the box as soon as they arrive, the clip gives viewers a chance to view British social etiquette in a humorous way, with both couples going for the same chocolate in the box.

Boorer added: “Thorntons is a classic British brand which our nation of shoppers has a lot of love for. This advert reinforces that, with an added element of humour to continue to help people identify with the brand.”